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Organic Dog Treats
Most dog treats are not pure forms of nutrition They are scraps of the less than savory left overs of the commercial farming industry

357 Mad Dog Hot Sauce Silver Collector's Edition "The World's Hottest Sauce"
Ashley Foods, makers of award-winning sauces and extracts, introduce the latest addition that's sure to win over the fiery souls of super hot sauce aficionados everywhere. 357 Mad Dog Silver Collector's Edition is an all-natural sauce, carefully crafted with 6,000,000 Scoville Pepper Extract, to create blistering heat that hits the 750,000 Scoville Units mark. At 20% hotter than the regular Mad Dog Collector's Edition, this sauce is a must-have addition for heat seekers who want "the world's hottest sauce".

Training Your Dog To Lay Down On Command
Training your dog to obey commands is an important part of pet ownership. When your dog is properly trained, it is much easier for you to communicate with him and this enhances your relationship.

3 Easy Tips That Will Make Dog Training Sessions a Success
There are many dog trainers that claim it isn't necessary to correct your dog They believe that most bad behaviors can be reversed, simply by the absence of a reward

Homemade Dog Food Tips
Before you start making your own homemade dog food, you need to know a couple of things You need to find out what foods are toxic to your dog

Who Let The Dogs Out? Pointers For In Home Dog Training
Who let the dogs out?Remember this song which gave birth to a rather popular phrase some years back? Perhaps, its fame can be traced to how it struck a cord on our collective subconscious. After all, not a few of us fear the warpath of dogs gone wild.

Take Your Dog to Work Day: The Sharp Dressed Dog
Online pet gifts and accessories store offers suits, dresses, and accessories for Take Your Dog to Work Day.

How Well Do You Know Your Dog?
Your adorable little dog has started barking at the back door Does he need to go out to do his business, or does he want to go bark at a raccoon

Proper Grooming Tips For Your Dog
There are various ways to groom your canine to make him or her look his or her best at all times These grooming tips can clean your dog and make him or her feel great and confident

Can I Get a Disease from my Dog?
Is it possible the family dog will also be a risk to the household when it comes to the spreading disease? Is it likely that a dog will pass on germs to humans?

Dura-Bull Dog Bedz Profiled in New Cable Television Infomercial
Dura-Bull Dog Bedz has created waves among animal care experts and pet lovers with their series of unusually resilient and comfortable pet beds. The ergonomic and easy-to-clean beds aren't all that have put Dura-Bull on the map; in September of 2006, they announced a new corporate partnership to donate a portion of proceeds to Guide Dogs for the Blind, a non-profit organization committed to supplying the visually impaired with trained canine companions. Now in 2007, they're continuing to enjoy their reputation by being featured in a nationwide cable television infomercial.

Building A Dog Kennel Over-Rules Purchasing The Ke
The expenses of keeping a dog as a pet can make considerable slit in your wallet. Ask any dog owners of the expenses and they will explain how much they have to pay for the food and vet bills. Such overwhelming expenses drive the owners to send their dog to animal shelter which is really very sad for both the owner and the pet. Even real dog lovers stay away from getting a dog for themselves for the fear of not being able to take care of their pet for a long time due to high expenses and thus have to end up in animal shelters which is woeful. Though keeping a dog as a pet needs sufficient resources but those with insufficient resources can also afford by cutting down unnecessary expenditure, keeping your pet healthy and happy at the same ti...

The Bichon Frise Puppy: A Dog For Everyone
The Bichon Frise is a small breed of dog descended from the poodle that is popular in many homes around the world The name literally means curly lap dog, and these dogs sure are

5 Factors to Consider When Buying Dog Pet Beds
Many dog owners do not realize how important it is to choose the right dog pet beds. Aside from ensuring overall good health for your pet, you will also be saving much in terms of time and money. If you are in the market for one of these dog pet beds, here are five factors that you should consider when choosing the perfect one. Comfort Just like you, your pets should feel comfortable in their beds. You should seriously consider comfort as an important factor when choosing among the many dog pet beds available in the market today. There are mats, pillows, cuddlers and rugs that you can choose from. There are even sofas made especially for dogs. You should first observe where your pet dog feels most comfortable as well as how they l...

17 Tips Thatll Safeguard You and Your Family From Dog Bites or Attack
Did you know that more than one million north americans will be bitten by dogs this year, and about one million dog bites will go unreported.Its sad but most of the victims will be children.

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard


The Tale of Two Dentists...

Dr. Namel and Dr. Ivory are two Dentists located across the street from each other in a high traffic area that is surrounded by affluent neighborhoods.

Both Dentists were certain that having the right location would mean automatic success for their businesses. To their dismay, patients were not lined up at their doors. Business was not booming.

In fact, potential patients pass by them everyday unaware of their choice of a neighborhood Dentist. Some prospects are vaguely aware that there is a Dentist in the neighborhood, but can not recall the name of the Dentist.

After all, they have not been given a reason to take notice.

Dr. Namel decides to spend his whole advertising budget on an Ad in the community newspaper. The Ad results in an occasional trickle of new patients, but will never bring Dr. Namel all the patients he can handle.

Dr. Namel never receives a return on his investment because his Ads are not effective.

His Ad simply has a picture of him and his contact information. There is no call to action or an effective headline. Furthermore, the community newspaper doesn't directly reach his target market.

Dr. Ivory knows that an Ad in a community newspaper will be a waste of money. She wants to reach her target market directly and exclusively. Her goal is to get the most bang for her buck, while positioning herself as THE neighborhood Dentist.

Dr. Ivory decides to use Postcards to market her business.

She knows that she needs to stand out and be remembered. Her Postcard will be competing against all of the other mail that her prospects receive on a daily basis. Yes, her Postcard has a better chance of being read than a letter in an envelope. But it still has to pass her prospect's 'so what?' and 'what's in it for me?' tests.

Dr. Ivory accomplishes this by unleashing the power of Postcards. She makes her Postcards extraordinary by creating Postcard Newsletters.

Dr. Ivory's Postcard Newsletter has helpful dental care tips on the back. The front of her Postcard Newsletter features her current special. She brands her Postcard Newsletter with her logo, contact information, and tagline.

Dr. Ivory sends the 'Dental Digest' to her prospects on a monthly basis.

Her prospects look forward to receiving the Dental Digest every month. It stands out amongst their other mail, and they instantly recognize it due to the consistent layout and design of the Postcard Newsletter.

They enjoy reading the dental care tips and save every issue. They even show their friends the Postcard Newsletter from their neighborhood Dentist.

Each Postcard Newsletter builds more trust and credibility. Now when prospects drive by, they look over at Dr. Ivory's office and remember the Postcard Newsletters they are receiving from their neighborhood Dentist.

When it is time to visit the Dentist, they automatically know to call their neighborhood Dentist, Dr. Ivory. Who else would they trust their dental care to?

When they are asked for a referral to a Dentist, they automatically recommend their neighborhood Dentist, Dr. Ivory. Who else would they wholeheartedly recommend?

Dr. Ivory now has all the patients she can handle. She also has an extra bonus: constant referrals, and patients singing her praises.

Meanwhile, Dr. Namel looks over at Dr. Ivory's office and wonders why she always has a constant stream of patients.

After all, they are both in the same location surrounded by the same prospects.

Dr. Namel wonders why Dr. Ivory is experiencing much more success. He feels that he should have all the patients he can handle, since he is the only one with the monthly Ad in the community newspaper.

Everyday, Dr. Namel looks over at Dr. Ivory and wonders what is the secret to her tremendous success.

Everyday, Dr. Ivory welcomes new patients and enjoys seeing patients who keep coming back. She has established a relationship with her patients before they ever walk through her door.

Dr. Ivory looks over at Dr. Namel's office and it looks deserted. She wonders why he keeps pouring money down the drain on an ineffective Ad in the newspaper.

Dr. Namel's Ad costs ten times more than Dr. Ivory's Postcard Newsletter.

Yet Dr. Ivory's results are twenty times more effective.

Dr. Ivory thinks about her secret to success and smiles. She can't help but smile at the fact that a postcard has so much power. And it definitely gives more bang for the buck.

Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserved

Black Unicorn Communications helps Independent Service Professionals attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients

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